Valve Economist: The company has started developing hardware, “I really saw the future”

[DirtyP2002]

If Steam builds a console all buy themselves, it will fail big time.
They don't have any mass market appeal.
They don't have any experience with hardware.
They don't have any experience as a publisher.
They don't have any experience with mass marketing.

All they did so far is a gaming store / platform with digital distribution. Yeah, the internet likes them, but this is not enough to sell 50million+ consoles.

I expect Valve to fail if they really go that route.