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crissindahouse said:

i have nothing against that but that logic still fails. there is less supply as demand in the shops which means even if you are not stupid you can't get the product on day one if you are not one of the first (which is most of the time only possible for the extreme gamers who always know which the first day is to preorder or which the best ways are to get that)

and it has nothing to do with supply and demand when you buy it only to resell it more expensive because when people do this, they take away one product from the normal market where guys could get it for the official price. so someone won't get it in the shop where you bought it because of you and the product doesn#t cost more because of the demand, it costs more because you took it away from the market and without that it only would cost 349 for someone.

When you buy for example 5 consoles, you will shorten the supply. If said items are already supply constrained, the retailers supply meets demand by 5 less items. It is all about supply and demand. If there is no demand, there will be no profits. Which seems to be case with the Wii U.

And yes, if  a person wants an item, he is stupid if he is not preordering it in time. Then he will pay for his stupidity by paying way too much for some item.