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I think it will launch in a limited, expensive capacity in late 2013. They will continue to push the PS3 as an affordable option, and the PS4 will be for elitist tech lovers. They can't really afford to wait much longer than that as Wii U is going to have it's way in Japan starting in a few weeks. In all honesty, I'm not sure what Sony can do to compete with Wii U...it's already a major mistake allowing Nintendo to launch first for the first time since they have been competitors...they really can't allow much more of a head start.