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Racing games in general aren't doing well. If you're game doesn't have the main character equipping a gun, then don't expect to sell a lot of copies, albeit there are a few exceptions. Even Gran Turismo 5 didn't do so well when compared to the other GT games. The difference is that 9 million in sales is still pretty damn beast when matched up against other racing franchises/games. Not to mention that the popularity of Forza is decreasing. Forza 3 sold 5.1m whereas Forza 4 sold 2.65m and now Forza Horizon...yeah. I blame Call of Duty for the increase in popularity of shooters! =P