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Simple question.

Imagine you're the head of a development studio and you can make any game you want. You are only limited by your imagination. The only restriction placed upon you is your platform choice. The game has to be exclusive to one manufacturer: Sony, Nintendo, or Microsoft. If you choose Nintendo, you can release the game on Nintendo's handheld and home console if you want; same for Sony. So which of the Big 3 do you choose and why?