And the Black Friday Deal of the Year goes to...

[Soleron]

bouzane said:

...

Fair enough but a couple things. This deal is indeed a great value and many people here are acknowledging this. Just because some people are blowing it out of proportion doesn't mean that you shouldn't be dismissive of their opinions. That being said, this really should have been the base price for the Vita from the beginning as far as I'm concerned.

Value is an economic construct of what people believe something to be worth. It is great savings (as in, it is much lower than the normal price) but it is not great value (it's still too expensive at this price for people who are considering a Vita to jump on it). The system itself is priced higher than its value by definition.

Sony aren't stupid. They are pricing it to maximise profit. Given their financial shape they cannot afford to be a loss leader; investors currently much prefer small unit sales at small profit than large unit sales at no profit, because the latter only makes sense if your company has enough of a future to turn around that loss. All the internet people who say it 'should' be at a lower price are claiming that they are better economists than Sony.

Kaz is correct that the videogame business has the greatest potential upside with a new strategy, but that strategy will have to wait for next generation. His concern right now is stopping the bleeding of the TV unit and a few others.