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Price wise the vita will come down in two ways:

1. With the die shrinks, and downsizing of the handheld
2. With the reduction in cost of the OLED screen, which is projected to reach the cost of similar LCD screens in 2016. So give it time. The ps3 gave us the same worries when it first came out, remember? But it decreased in production cost and should outsell the 360 next year.