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By the end of the last two console generations Sony with PS1 and PS2, had a console market share in excess of over 75%. Sony now in a competitive market will be lucky to have a 30% market share with its PS3 for this generation. Predictions end of generation (2012): Wii 150 million (50%), PS3 90 million (30%) XBox 360 60 million (20%). That is assuming Microsoft will exit generation by the end of 2010 and release new MS console.