I love the flopped vs. non-flopped arguement.
Rath hit it right on the head. It's like the analogy of independent vs. mainstream arguement in the music business
independent - low cost at putting out your own music, do it your self logic (meaning less people to pay) and niche/some what limited audiences. so they usually get high returns when their records sell moderately
major - high cost, big budget, marketing push, team of publicist, studio managers, fashion managers, etc. supposed to appeal to a wide variety of people or a several "niche" markets all at once. if the records don't sell mega millions they lose money.
it's like how an independent group can sell 50-100k of thier record and make a million bucks off of it.
vs.
a major label band selling 50-100k and getting dropped off of their label.
simple science
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