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To Rafux:

XBOX didn't fail? This is the first time for me hear it. It was only sold 24m WW and discontinued in its 4th year life. It established some remarkable brand values in USA, but in the rest of word, it was nothing. It lost tons of money and even inside Microsoft there were people against to continue the gaming business.

In this situation, can you image how difficlut for Microsoft to expand XBOX360 in the beginning?

The tough start is not only for SONY/PS3, but also for Microsoft/360. So, don't only look at the one year lead start of XBOX360.