Sony to sell $1.9bn of conv bonds, stock down 10% in early trading.

[rrrnearrr]

I'm surprised nobody mentioned this yet:

What about next gen?

If it is certain to lose money on the first years of the generation, how is that even remotely possible they expect a brighter future? Can they afford another 3 billion loss, plus, the "PlayStation" brand is nowhere near as powerful as it was back in 2006, so the initial amount of buyers would be a lot smaller.