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Girls like video games, there is just too few games that appeal to girls to justify a purchase of a console for most girls. Also most don't pay much attention to VG since all they here about is Halo and stuff which doesn't appeal to the majority of them.

Wii is very successful with the ladies (30% of owners) and once WiiFit hits expect that percentage to grow.

Here's a statistic for you: The majority of PC gamers are women over 40. But they are playing flash games. The potential female market is huge just untapped.