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theprof00 said:

wow, this is...really really bad.
I think the credit agencies were way harsher on them than they should've been. Sony has taken all the right steps toward fixing this mess, and credit rating agencies are just chipping away at them.

This isn't a slow thing though. The ratings are not unfair because they are dealing purely with statistics and what is deemed to be near future gains and losses. Sony has a mountain of debt, are having trouble getting a positive cash flow because of their revenues, profits and debts, and the steps they've taken haven't really proven yet that things can be turned around enough to matter to investors and shareholders. Couple that with no really huge products that will be able to kick them back to monetary success (or at least stable profit) like the iPod did with Apple in the near future and you have a modicum of what the credit agencies see.

They really don't downgrade lightly.