Ail on 08 February 2008
Making new IPs is risky and most companies are adverse at taking risks.
It is a huge investment to develop a new IP too but it can be successfull.
A good example is AC, a totally new IP that has sold over 5 millions copies over both HD consoles...
PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !
PS3-Wii gap : 20 millions and going down !
