UT3 did Tank, get over PC fanboys.
Insomniac and Naughty Dog are also contractually obligated to Sony whether owned or not. They're still second party developers. Trust me, no company that could help it would stick with the PS3 in the early days of this generation. As for third party developers like Square-Enix and Konami, guess who owns a large portion of those companies stocks? You guessed it, Sony.
DMC4 looks like another half hearted effort and even RE5 looks like an excuse just to continue on the series without the genius that gave us RE4 in their company anymore. And Street Fighter 4 is just a veiled attempt to create new interest in a series with a new number instead of just a title suffix, a series that has been beaten to death.
GTA4 is another push by Rockstar which illustrates they're not as multi-talented a company as many hardcores would like to think.
I'm too tired to think of any other examples but new fresh genres are the winners this generation, and while blind sheep will flock to tired and true franchises like Halo 3, Gran Turismo 5, Final Fantasy XIII and GTA4 none of them show much promise of living up to their once celebrated grandeur.
1: Stop making shooters. Please. You're not Valve or Free Radical.
2: Stop trying to force photo-realism down my throat until you can get out of the uncanny valley. Work on style and presentation instead of just pixels and bloom.
3: Try something weird and new, and hope we like it.
You'll cut costs way more than you cut revenue, and thus increase profit.
