Kynes said:
Sony right now doesn't have the branding power it had ten years ago, they can't survive with only its branded stores. Samsung is starting to make their own stores, and has a much stronger branding power right now. Sony can't be an Apple, at least not in the short-medium timeframe. |
Sony branded stores are releativly new, how can you say they can't survive with their own branded stores when they havent been out long enough to say otherwise? Apple (pioneering it), Microsoft, Samsung, Sony they are all moving to branded stores because they see the writing on the wall; they know that traditional brick and mortar retailrs are outdated in pushing their products, epsecially as their product portfolio expands (including software, hardware and support) and that internet retailers are beating traditional on user experience (which is shocking) and price. Im sure Microsoft would better like someone from a microsoft store push windows 8 or surface than some random best buy employee. Sony the same way.