HappySqurriel on 13 November 2012
Pachter (as always) is wrong again ...
I worked at a company aggregating advertisements to increase revenue for large businesses and I can say with a high level of certainty that EVERYONE hates ads, especially when they've already paid for a service; and any service that people pay for generally has very poor ad performance. As a guideline, I would suggest companies decide whether they want to be paid services or free with advertisements because if you do both you will (likely) see people cancel their paid service (if your ads are obtrusive) and you will have an abysmal click-through rate.
