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Although Xbox has gone from 15m to 70m since the Halo 3 launch, Halo 4 couldnt overtake the 1st week of its old brother in terms of sales.

Microsoft’s ‘Halo 4’ debuts at No1 and arrived on Tuesday 6th November as the 16th event title launch of the year (normally defined as a Tuesday/Wednesday release).

There are only two more event titles to come this year, with ‘Black Ops II’ next week and ‘Hitman Absolution’ the following week – this total of 18 event games in 2012 is a record, up from 11 games in 2011. ‘Halo 4’ sold slightly more units than last week’s PS3/360 ‘Assassin’s Creed III’ (itself an event title from Wednesday 31st October) and ‘Halo 4’ ranks as the 18th biggest SKU launch in terms of week 1 units, but does not beat 2007’s ‘Halo 3’ (15th biggest SKU) or indeed 2010’s ‘Halo: Reach’ (12th biggest SKU). Ubisoft’s ‘Assassin’s Creed III’ drops to No2 (-73%), ahead of EA’s ‘FIFA 13’ at No3 (-13%). EA’s ‘Need For Speed: Most Wanted’ at No4 (-28%) exchanges places with Sega’s ‘Football Manager 2013’, now No5 (-47%).

Activision’s ‘Skylanders Giants’ climbs 2 places to No6 (+7%) and THQ drop 4 places to No7 with ‘WWE 13’ (-60%). The TV-advertised deal for ‘Borderlands 2’ certainly had an effect – the title climbs 11 places to No8, up 180% over last week. Ubisoft’s ‘Just Dance 4’ remains at No9 (+10%) and EA’s ‘Medal of Honor: Warfighter’ drops 4 places to No10 (-65%). The only other new entry in the Top 40 this week is Sony’s PS3 ‘LittleBigPlanet Karting’ at No24.