disolitude on 08 February 2008
Kasz216 said:
Nah, Sega started the loss Leading strategy with the Gensis. They continued it with the Dreamcast. That's why Sega didn't have the proper bankroll to fund the Dreamcast and the PS2 took over. Had Sega not loss lead and had some money... we might be talking about how the Dreamcast sold 120 million right now. |
Thats not true. Dreamcast was sold at cost. In fact Bernie Stolar(CEO of Sega USA) was fired because he went behind sega of Japan's back and didn't sell it for 249 as they wanted to make a profit on the system. Saturn was sold for a profit until Sony ps1 came out when Sega had to reduce the price.
I don't remember how the Genesis went down so you may be right about that...
