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ECM said:

Here's how it works:

*Sony (or whomever) opens up a bidding process for the rights to use the word PlayStation on the cover of a mag.
*The publishing houses will mock-up an issue and also present a monetary bid.
*The winnder of that selection process gets the rights.

And that's basically where it ends. 

They *might*, in the original contract, negotiate some exclusivity, but it generally is not overseen, for lack of a better word, by Sony.

(Old Nintendo Power was, of course, in-house at Nintendo, so that doesn't count.)


Thanks a lot for explaining that, mate.  So this is purely a decision by Future US publishing?