Kresnik said:
man-bear-pig said: Not surprising. I always wondered how these official magazines made any money, so I just assumed they were subsidised...I guess I was right. Sony is on the brink if collapse, so they NEED to cut costs or they'll die...it's a necessary loss. I wonder how long MS will keep their official Xbox magazine going? Probably a long time given that money is no object, but it still must be a money drain. |
Do Sony have any influence in the decisions of a media corporation like Future US? Aside from allowing them to use the word 'Official', do they actually pay anything towards the magazine?
I'd have thought not, but maybe I'm wrong.
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Here's how it works:
*Sony (or whomever) opens up a bidding process for the rights to use the word PlayStation on the cover of a mag.
*The publishing houses will mock-up an issue and also present a monetary bid.
*The winnder of that selection process gets the rights.
And that's basically where it ends.
They *might*, in the original contract, negotiate some exclusivity, but it generally is not overseen, for lack of a better word, by Sony.
(Old Nintendo Power was, of course, in-house at Nintendo, so that doesn't count.)