JEMC said:
In Japan yes, but not in North America. Microsoft has made a really good job in their home market and their brand is now very well known. And in Europe the things are a lot better than last gen, specially in the UK. |
When I say it without modifiers, I mean globally. No real reason to break it up. The 360 launched first yet has the lowest installed base and the lowest sales rate, which tells me it was the weaker brand this generation. It will probably lose market share in 2012 to Sony, even with the release of Halo 4 and a new CoD game. That's why I think Microsoft needs a great launch if they want to increase market share next gen. If they falter out the gates it could hurt them quite a bit outside the US and perhaps even in NA somewhat, especially given that they won't be the first next gen console this time around.








