They need at least a $100 price cut by the holidays to survive this generation. I really hope they do it because I don't want this to go back to being a 2 system market, but they seem to be doing so many stupid things this generation it's getting insane. They aren't offering the benefits 3rd parties need to be convinced to keep their games exclusive and they are trying to sell a game system for the cost of the average college student's month and a half of rent. Then they give stupid PR statements that make them look arrogant and give them a horrible public perception and compound that with horrible commercials. Then they get battered with 1 lawsuit after another (first rumble, then the Blu-Ray disc being the latest). I'm really honestly worried about Sony's chances of pulling out of this now.
