Microsoft Kinect: Why it failed to do what it was supposed to do even though it was successful

[sales2099]

S.T.A.G.E. said:

sales2099 said:

S.T.A.G.E. said:
The Kinect was a media darling but a concrete failure on pushing gaming. To anyone who denies the Kinect cut into the casual attention span they did, how much is truly the question. Microsoft had everybody in the American media under their thumb in 2010. 2011 the Wii's sales dropped drastically, especially in America. Its obvioius their focus changed because Americas purchasing habits on a casual end are media driven. Microsoft has shown the world that top notch marketing trumps being able to back up your cause.

It pushed gaming.....in the casual space. That may not benefit people like us, but hey when you get popular you expand into different audiences.

I get the feeling your trying to say how marketing has saved the Xbox brand, or at least kinect from being ignored by the public. Marketing can only do so much, the products have to deliever to keep those sales trends going long term. And they have, for both 360 and Kinect.

It didnt push anything the Wii or Move couldnt do better from a concrete and sheer control perspective. Sony knew it couldnt do shit because last gen it didnt work for them and the Natal team contacted them first with the Kinect prototype and they still turned it down before it even got into Microsofts hands. Marketing can only do so much? The Kinect and The Eye Toy served the same purpose (they were just in two different gens) and Sony did not shut down time square, they did not go on Jay Leno or any news broadcast. They had the same types of games the Kinect offered as well. People acted like they never saw Kinect-type tech before in America. This is called great marketing vs shitty timid marketing. I would love to see the percentage of Wii or Kinect activity in peoples houses today. I ask because I am sure after the first year it plummeted for the majority of people  (including the Move). More aggressive consumers have been conditioned by cellphone companies to purchase a new phone every two years. The mass audience loves a well marketed novelty.

Sony KNEW the Eyetoy was limited therefore they knew the Kinect was limited but they still tried it and still deemed it limited tech even though it had more powerful parts. R&D knew they had to add something to make the tracking more precise and fluid. The Wii helped in the hybrid concept because Sony saw it as more of a competent tech that could help evolve the tracking in even a way the Wii couldnt do itself without a camera. It could control depth. I bet next gen Microsoft will come up with a peripheral device to complement the Kinect much like the Move compliments the PSEye and it will still outsell it. It will control the 3D space exactly the same as the Move. Microsoft will show Sony how to  market such a product. After that, tell me it isnt marketing. Your name is Sales for crying out loud, you should know this better than anyone.

http://www.youtube.com/watch?v=WoJ1ZNYODUg

Sony and Microsoft do business different. Sony spends more money making games than marketing them, Microsoft does the opposite. 

Given the lack of success with Move, I think your critique that Sony turned down Kinect tech shows they lost their touch in business. Marketing and the buzz of a new product only lasts about a year. Kinect is still selling today. If all else, its great for navigating the menus, voice command marketplace, and nice party games, skype, and it enhances internet explorer. That is something in itself.