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Slimebeast said:

As a reference iPad is +50% of marketshare on a ~100 million devices per year market. Android based manufacturers shares the rest.

http://www.engadget.com/2012/10/25/strategy-analytics-claims-android-reached-41-percent-of-tablets/

That's a pretty interesting chart.  In just a year Others dropped from 4.1% marketshare to 0.4%.  Did MS pick up any of that loss?  Nope.  In fact, it lost some of its marketshare to Android, as well.  So, I think MS needs to worry about reclaiming the 2.3% before it even thinks about getting to 5%, or even 10%.  Am I saying it's impossible?  Of course not.  But, it is going to be an extremely tough climb with both iOS and Android devices viewed as the "hip" things to use/have.  By the way, what ever happened to the Nokia/MS deal that was supposed really push the Windows OS marketshare?

And Kowen, really?  Android doesn't help push phone sales?  It's just another OS?  I think you may want to look at the marketshare (and units sold) in the chart above and rethink that statement.