| ArnoldRimmer said: I wonder why I knew this was a selnor thread only by reading the thread title. Anyways, astonishing, considering that so far I haven't read a single positive review, only mixed ones. But I guess with a marketing budget of 1,5 - 1,8 billion dollars like that for Windows 8 and surface, one could even make people stand in line for poop. Reminds me of the Windows 95 release, where the marketing campaign was so massive and successful that even people who didn't even own a computer and didn't intend to buy one went out to buy Windows 95. And that was a 200 million marketing campaign. |
I'm sorry, I was actually alive back then. I was on the Windows 95 beta. I was one of 250 beta testers out of 100,000 invited to the launch party at Microsoft. Besides securing Jay Leno for the launch party, and the rights to the Rolling Stones' song "Start Me Up", how was the marketing campaign for Windows 95 massive?
As I seem to recall the marketing campaign for Windows 95 consisted of one or two commercials featuring the Rolling Stone song, and a handful of print ads.
And fuck me if I'm not right. Two commercials.
The primary one "Start Me Up":
http://youtu.be/5VPFKnBYOSI
and "Multitasking"
http://youtu.be/Tw-GGT6900s
Considering that there was more at stake in 1995 for Microsoft in the OS market than there is today, I'm rather surprised that the marketing was so subdued. Though, the "Start Me Up" ad was one of the most effective commercials I've ever seen. Not since the recent IE9 commercial has Microsoft struck such gold.
"Too Close"
http://youtu.be/IOaE4MV5IcM
