torok said: Depends if it will be heavily bundled. In this case, it could really sell well. It's a great game (by the beta), but Sony's market is horrible and killed Twisted Metal and Starhawk. A worldwide superslim 16 GB PS3 bundle with All Stars could do the trick and push the game.
That's what they are trying to change with All Stars, increase the mass appeal of their characters. Kratos is the only big Sony character and Drake and Sackboy are relatively well known. A game like this could improve brand recognition, if it sells well. So they could really make a big push to sell it (marketing + bundles).
Yes, the low preorders are a signal that it will need bundles. Maybe after a lot of bundles, the game will be more known and will gain some legs (like LittleBigPlanet).
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It would make the perfect bundle game. And yes these type of games are great for advertising so it would make sense.