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The thing is, I believe that 2.5m copies or so would be just fine for a new IP. It would establish the brand and allow them, hopefully, to bundle the next version with the PS4. It's going to be a title with legs, I think, with the approach of creating market awareness, which means getting it to "Greatest Hits" status as a budget title. That's the best thing they could do, use this release to make it a viable franchise for the future. Even bundling it with the PS3 down the line would be a smart move.

I don't think they're going to look at this as a once-off title, so they're going to do everything they can to get copies in the hands of gamers.