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JoeTheBro said:
Yes in games, no in other forms of media.

Nintendo's ips are so well known because they are for kids. Adults too, but kids. There is nothing wrong with a ten year old playing Mario with grandma and the family watching. As a result the family talks about it until everyone knows who Mario is. However there is something wrong with playing an Uncharted sex scene with grandma. As a result Nathan Drake does not become a household name.

Uh, what? Did I miss something?