Microsoft Surface Commercial

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pezus said:

sales2099 said:

People don't understand that in todays advertising age, its not about selling the specs, but rather showing the lifestyle association.

Anybody can look up specs on the internet, but what spec sheets don't tell you is how it impacts your life or if its even meant for you in the first place.

This ad was great in that it is appealing to the youth, geek, savi demographic. While not the target, im sure its also a given that this will be the new standard for business tablets.

It impacts your life so much that you burst spontanously into a dance whenever you see people around you that also have surface.

You'd be amazed at how often this happens. 

I used to say "Life is a musical," but I think the appropriate quote for today's age is "Life is a lipdub."