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Adinnieken on 22 October 2012
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Kantor said:
JayWood2010 said:
Kantor said:
This is so pretentious.

It says nothing about the actual product, just "LOOK HOW MUCH FUN THESE PEOPLE ARE HAVING, YOU CAN HAVE FUN TOO IF YOU BUY OUR PRODUCT!"

They're not even using the damned thing, they're just throwing it around and sliding it over tables.


Really?  So it didn't show the keyboard?  it didn't show the stand?  it didn't show Windows 8?  Really? For a moderator that post you said was kind of out going wasn't it? 

Being a moderator means I can't criticise an advert?

And yes, it showed the keyboard and stand, but at no point did it actually show people properly using the tablet.

It's an introduction advert, Kantor.  It's meant to introduce the product to the general, TV watching public.

Again, the intention of the commercial is to get people to say "What is that?"  and "Where can I get more info." if they aren't already sold on the product.  If they would never be interested in the product, they're not going to be regardless of what they see.

I think once Windows 8 releases, you'll see commercials about what Windows 8 can do.  But there's no reason to do a Windows 8 specific, Surface commercial.  Mostly because Windows 8 is essentially the same regardless of what tablet, laptop, or desktop it's on.