Brand new Sony teaser - 'The Arrival'

[Rafux]

Metrium said:

Rafux said:

Metrium said:
If this is indeed for PSABR, those are terrible campaign adds, doesnt catch the general mood of the game even one bit. But it keeps ppl talking so I guess its a sucess.

These are just teasers.

True, but I think they are representative of what the real full adds will be. I doubt they change direction, they will probably develop on that concept. Concept that I find pretty lame and not representative of the game.

Teasers just create interest, get people talking and initiate the buzz but don't sell anything yet. A good Ad dramatize (exaggerates) the selling point of the game, communicates it in an entertaining way and gives you a reason to buy the product.

A follow up to the "Michael" ad with footage of the actual game will do just that. Just my 2 cents I'm not an advertising agent or anything.