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sethnintendo said:

Do Sony fans hype a lot of games? Yes and some of the hype probably isn't warranted. However, I have seen them hype games that deserved it on a few occasions. I am thinking of Valkyria Chronicles mainly. Too bad turn based strategy games are more of a niche so the title never exploded in sales that it deserved.  At least it got past 1m.

There is a problem with people hyping games who are console partisans.  The hyping is a hopefest that they have some sort of "killer app" that will draw people to their console of choice.  The XBox 360 was pretty bad with this also.  I remember one Jonah Falcon posting on Usenet regarding the 360 and about every single release being all that.  Out came Viva Pinata being hyped.   Boogie Bunnies got hyped also.  And others also.  It got to be pretty horrible.  There is also some rants by selnor on here also (graphic hype threads get old).  Valk might be a good game, but I personally bought it on hype and like a guilt campaign of needing to support it, and it just wasn't my thing (did get traded in.  Sorry, I am not a fan of tactical combat).

This hyping makes people make bad decisions, and people regret the entire thing.

Of course, campaigns that make a company actually release something in a region it may never be released in, is good.  The getting Nintendo to actually release RPGs it was sitting on, is a good thing.  But hype for titles to be ammo in console wars is not.