The problem of hyping unreleased games

[osed125]

pokoko said:
Sony more than others? Sony has the most variety in exclusive games and in gamer types, so probably, in a way, though Nintendo is right beside them, obviously. The hype for ZombieU, for example, is way, way beyond normal for another zombie game and Kid Icarus: Uprising was hyped to hell and back. I remember the vicious reaction when an writer who played a demo to TGS said he didn't like the controls.

Microsoft? What games that aren't from big, established franchises are 360 fans supposed to hype? CoD map packs? They don't really apply to this discussion unless you're also talking about downloadable titles.

Hyped is based on previews, hands on and other stuff. So far ZombiU have gotten a lot of positive press (aside of some minor control issues I believe), that's where the all the hype for the game comes from. To give an other example, I remember all the hyped about Red Steel (1), but then all the previews and hands on said the game pretty much sucked, so after that all the hyped about the game vanished.