| the2real4mafol said: They are just credit rating companies, what's the big deal? |
They are actually a very big deal. Standard and Poor's, Moody's and Fitch Ratings are considered 'The Big Three', which are the three most prominent rating companies around. Basically, if they speak, others listen, because they are the ones who rate corporations and countries alike. When the ratings for those three go down, the interest rates on debt and borrowing costs rise, sometimes a great deal, and which means that the company in question will require more money to pay back the totals, because of those larger interest rates.
Basically, a company's credit rating isn't that much different than a normal person's. If you have a bad rating, you won't be able to manage some things (like buying a car or house on credit) and, when you do, they'll see you as higher risk and will make you pay back more because of that risk. Here's a link to explanations on credit ratings and how they work.
http://www.investopedia.com/articles/00/091800.asp#axzz29OgOtmIA
Same thing for a company, but instead of having to pay a few hundred dollars more per month on your mortgage, we're talking the realm of tens of billions of dollars. That usually means that return pay on the debt is billions as well when your credit rating is bad enough. Basically, it amounts to 'the lower your rating, the more of your profit you're paying into payments and interest on your debt'.
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