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Hi guys, I'm the author of the original article which is linked very early on in this thread, (http://c-techworld.com/?p=197)
Just wanted to chip in my comment, just in case anybody who read the article thinks that I have a swayed opinion etc.
While I think it's wrong that Youtubers can't make a little money, because that's what the most of it is, a little money, I think it's even worse that EA is actually making the money. While it's well within the respective companies right's to do what they are doing, it's just a bit of a poor way of treating the customers who have made their games a success.
There is no "definitive" conclusion to the argument, there will always be those who agree with the Youtubers, and those who agree with the companies, and those who just aren't bothered. It would be great if there was a scheme of some sort, where the ordinary person can make a video using for example Halo, put it on Youtube and make a little money off it. In return, Microsoft would get a percentage, say, as a royalty payment. Whether or not this will happen? Who knows, maybe down the line.

Chris Harding