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It could be argued that any video that demonstrates how to play a particular level of a game diminishes the games value by giving away the means to complete the level. A publisher makes money off of the sale of game guides,. So the fact that someone is making money without the publisher getting a piece of it is gonna be a problem.

A publisher stating that they have ownership of content doesn't mean that content necessarily gets taken down. It merely means that the content owner will be asserting its rights. If someone posts content it doesn't approve of then they have the means and right to pull it down.

For example, someone publishing how to mode a game.