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The thing always goes back to Official forecasts though.

In the end there's no opinion in sales, people say what they want, create whatever scenario is necessary... but it doesn't matter in public companies sales, as they have official predictions.

So if they said 10 million Vitas for march 2012-march 2013 and it did not manage that = fail
If then they lower the forecast to 7.5 million and still it won't make that = more fail
And then they'll lower that forecast once again and there's a highly chance that the system won't make it = even more fail

So it doesn't matter if we're preposterous or what, they are the ones turning public what fail constitutes.