'That isn't Kevin Butler', Bridgestone claims

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Legend11 said:

binary solo said:
It really comes down to 2 things:
Was there a restraint of trade clause in Lambert's contract, and had it expired?
Did Bridgestone's ad agency knowingly hire Lambert for a Wii promotion because he's a familiar gaming face?

The first is pretty easy to sort out. The second is very difficult to prove unless someone wrote it down at some point, and even then is it an actionable motive? I suspect not given Bridgestone isn't selling game consoles. Might be a slightly different story if it was a direct Wii add.

Silly and frivolous of Sony to sue, even if they end up being legally in the right.

Actually the second point is pretty easy to prove as well.  Lambert has been in Bridgestone commercials long before the Wii promotion.  In fact here's one that was posted to YouTube by Bridgestone on Jan 27th, 2012 that has Lambert in it (in which they refer to him as a Bridgestone Engineer):

I fail to see how that would prove the case for Sony. It's a good dis-proof though.