This isn't necessarily just a copywrite infringement claim (which you can't blaim Sony for making the assertion, Bridgestone is clearly trying to cash-in on Jerry Lambert's influence on his fans), but more importantly a breach of contract lawsuit. Jerry Lambert and Bridgestone aren't being blind-sided here. They knew the risks of this shady form of business, and they probably figured Sony wouldn't do anything to avoid bad press, since the media and gamers both seem to respect Jerry Lambert. Sony is setting a precedent, like I would expect Nintendo, Microsoft, Activision, etc., to do as well.
Blindly defending Jerry Lambert, with no knowledge of contract or copywrite law (I don't mean just reading things randomly on wikipedia or on websites) just paints you as the fool. The big guy isn't always the bad guy.
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