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In a World where Apple can win a Patent Suit on "Look and Feel" I wouldnt be so quick to say Sony will definitely lose this.

Hell, just because the Wii was in the commercial might push this over the edge, though it shouldnt.

Bridgestone having the commercial with him scrubbed out that quickly, might be seen (but shouldnt be) by a judge that they knew what they were doing was border-lining on "wrong"

Either way, Sony should have just let this go. Likewise, Bridgestone should have kept the two (Lambert and Videogames) apart. This is a wash of stupidity and should be thrown out.