| Max King of the Wild said: His contract expired 3 days before the commercial aired. I'm no advertising agency but I would think that would be a super fast turn around from shooting to airing in less than 3 days. |
Super fast, but not impossible. Impossible would be if the commercial aired BEFORE the contract expiry date.
Which brings up the next topic: what point the expiry effects the advertising process. Would Sony have sued had this commercial been made but not aired? What about with a direct competitor, like Nintendo? What if Nintendo hired Lambert before the contract expiry, made commercials but decided not to air them in the end? This does not provide any financial loss or endangerment to Sony. In fact, it would be a financial loss to Nintendo.
Many will argue logically that the point of Sony's loss (if any) occurs upon the broadcasting of such an advertisment, not the shooting. After all, can Sony regulate what Lambert does in private in his spare time? If you argue in favour of that, you'd be opening a pretty hefty can of worms.
