'That isn't Kevin Butler', Bridgestone claims

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Wagram said:

While the Kevin Butler character definitely wasn't in play. Lambert may get bit in the ass because of this:

The Bridgestone advert aired just three days after the expiration of Lambert's contract with Sony, according to a new article in the Hollywood Reporter.

But the contract contained an "exclusivity clause" that prevented Lambert from providing his services or his likeness to competing gaming system manufacturers like Nintendo."

Even though the commercial isn't specifically about the Nintendo Wii, it does inadvertently advertise it. All comes down to what a Judge says but this could go either way swiftly.

So, if aired 3 days after the expiration of the contract, Lambert is "fine". Nothing Sony can do with an actor after the expiration of the contract.