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Sony is going to lose this so bad.
The ad has nothing to do with Kevin Butler, except for the actor. It's ridiculous, in fact.

Especially considering they "borrowed" Kevin Butler from Geico. Mind you, I don't think that Geico should sue Sony or anything... but if Sony thinks that guy in the bridgestone ad is Kevin Butler, what would they think of this?

Ridiculous. And it's a tyre ad, too.