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zumnupy10 said:

Then I think Bridgestone has nothing to fear.  But Jerry Lambert can be in trouble .

There must be a clause in his contract with Sony which doesn't allow him to be part of commercials that directly or indirectly promotes competitors.

honestly, I can't believe Sony would not include this clause in a contract. But at the same time , I can't believe Jerry and Bridgestone would not be aware of it.

Unless Jerry Lambert happened to actually write the ad, why would he be in trouble personally?  I can see Bridgestone and the ad agency possibly being in trouble, for being cute like this.  But, I would say very likely it is Sony who has issues, probably not realizing how big the Kevin Butler character is, as portrayed by Lambert when they didn't renew him.