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Adinnieken said:
Kasz216 said:

Why are people talking about breach of contract when this is a trademark suit.

An incredibly stupid trademark suit, since before Lambert worked for Sony he played the exact same character for Holiday Inn years beforehand.

All sony did was give the guy a name.

 

Sony is just using their vast resources to bully a smaller company and an individual actor.  Which is generally part for the course for Sony.

 

It's like when they kept filing and losing lawsuits vs bleem! but eventually bled them to death with legal costs, or when they sued a guy who increased the sale of their Aibo dogs by making them dance.

 

This will be solved with a settlement no doubt.

It's "par for the course", a golf reference, not "part for the course."  Just FYI.

Yeah, the judge apparently has been attempting to get both sides settle without much success.  It appears that Sony wants to punish both Bridgestone and Jerry Lambert. 

I guess when you're bleeding money you have to try and make it by some means. 


Really?  As far as I heard they had almost reached a settlement that amounted to little more then "No more wii adds."

It's a pretty cut and dry lose if they ever go to court, but it's just the same thing Sony did with Bleem!   They kept losing lawsuits but kept filing them anyway till they ran out of money/decided it wasn't worth it.