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Why are people talking about breach of contract when this is a trademark suit.

An incredibly stupid trademark suit, since before Lambert worked for Sony he played the exact same character for Holiday Inn years beforehand.

All sony did was give the guy a name.

 

Sony is just using their vast resources to bully a smaller company and an individual actor.  Which is generally part for the course for Sony.

 

It's like when they kept filing and losing lawsuits vs bleem! but eventually bled them to death with legal costs, or when they sued a guy who increased the sale of their Aibo dogs by making them dance.

 

This will be solved with a settlement no doubt.