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Not software, hardware. Have enough hardware units available to be moved with a key soft release. Standard practice. Good games sell hardware/conventional wisdom.

I hope you're not trying to argue that there is reason for not moving as many units of Brawl as possible upon launch, or using sales that are below expectation to assume supply constraints.

The other explanation is that Brawl is not moving hundreds of thousands of consoles because software has not been moving as many hardware units as is typical for consoles. Hardware has been moving itself.

If they could move more hardware in tandem with a Brawl launch, they would. I fail to see the flaw in that.