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zumnupy10 said:
Kevin Butler commercials are fun and everything, but how effective they have been for Sony in NA ?

Sometimes I get the impression that those commercials are targeting people who already own a PS3, instead of trying to convince and bring new clients for Sony.

The recent layoffs in Sony Marketing and PR divisions actually give a good opportunity for them to rethink their strategy.


I know guys who only played Xbox or Nintendo consoles who still were excited whenever a Kevin Butler ad was on.