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Slimebeast said:
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Could you elaborate on point two (2). Especially the "a change in what is shown to you on shopping websites". How can they be connected to my search engine habits? I mean, if I go to let's say online game retailers or whatever, can my experience there be different depending on my Bing or Google search habits?

http://online.wsj.com/article/SB10001424052702304458604577488822667325882.html

If MS was selling your data to third parties for marketing (which someone said you can opt out of), and this technique becomes mainstream, it may change what is shown to you. So, if you were searching for Apple products more, shops would show you collectors' editions instead of the normal version.

I'm trying to imagine why MS is paying you for your searches. If not for your information, are they literally just paying people to use them instead of Google?